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About us

People Behind the Scenes

Canine Head Honcho: Phud

Phudley DudleyNick name "Dudley" - a kelpie border collie cross (with a touch of pointer or greyhound) and 8 years young.

Dudley is the dog reponsible for the formulation of Phud's food, thus its name. He is very regal by nature, loyal and hopelessly loved by all other dogs. 'Phudley Dudley' is an avid supporter of his product and looks forward to every meal, which keeps him in magnificent shape!

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Head Honcho: Tracey Brown

Tracey BrownTracey is a trained herbalist, naturopathist and myofunctional therapist and is the main driving force behind Phud's. As a herbal practioner Tracey has drawn on her training and over twelve years years of naturopathic experience with horses, dogs, cats, goats, and farm animals to develop the complete Phud's product range.

In addition Tracey runs a small farm and successful breeding stud promoting the Welsh Cob sport horse. All in the company of her friendds and Phud himself.

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Second in charge: Millie Brown

Millie BrownMillie is Tracey's mother and is the businesses allrounder, helping mainly with the packing and enquiries. Naturally Millie is also a dog lover and owner of Sally and Tomykins.

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Production/Manufacture: Steven Elford

Stephen ElfordStephen is responsible for the production and manufacturer of Phud's food, making sure of quality and consistancy, machinery maintenance and the overseas primary manufacturing process.

Steve is also a dog lover and has five fur kids!

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Casual Assistant/Reception: Deb Templeton

Deb TempletonIn addition to her business duties Deb is a dog lover of fur kid "Jax" and 5 horses.

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Bookeeper: Michelle Pentagast

Graphic Artist/Marketing Artist: Liana Lucia Pope (Hired Gun Design)

Web Design: Michael Hayes (TOSD Web Design)